WhatsApp Business
WhatsApp Business is a free-to-download app designed for small business owners to interact with their customers easily. It provides tools to automate, sort, and quickly respond to messages, and is available on both Android and iPhone platforms. It enables businesses to have a presence on WhatsApp, communicate more efficiently with their customers, and help grow their business.
The app is intended to feel and work just like WhatsApp Messenger. If you are interested in building AI experiences on the WhatsApp Business Platform, you can join the developer beta program.
Here are some of the features of WhatsApp Business:
Business Profile: Make a business profile with supportive data for your clients, similar to your location, business portrayal, email address, and site. Business accounts assist brands with acquiring a client’s devotion. A business profile gives the organization a natural “face” and personality. To have a “Checked” identification close to your organization name, WhatsApp needs to affirm that this is a confirmed business account.
Quick Replies: These are regular messages to address normal inquiries. Fast answers let you save and reuse messages you every now and again send so you can without much of a stretch response normal inquiries in a matter of seconds. Essentially press the “/” on your console to choose a fast answer and send.
Automatic Greeting Message: WhatsApp for business empowers you to make a hello message that clients will get when they start a discourse with your organization or following 14 days of latency. By messaging, you welcome and familiarize an association with one more anticipated client with practically no delays and holding up time.
Automatic Away Message: Away messages resemble welcoming messages. They send a custom message to individuals who are attempting to interface with the organization after your functioning hours. You can write or compose a custom message or you can also send your working hours. You can set up for them to actuate at the picked time.
Contacts Labels: Labels help you organize your chats and contacts so that you can easily find them again later.
Message Statistics: This feature allows you to track the number of messages sent, delivered, read, and received by your customers.
Catalogs: Catalogs allow businesses to showcase their products or services in an organized way.
Interactive Business Message: This feature allows businesses to send interactive messages such as buttons or lists that customers can interact with.
List Messages and Reply Buttons: This feature allows businesses to send list messages with reply buttons that customers can use to respond quickly.
Facebook Shops Integration: This feature allows businesses to integrate their Facebook shop with their WhatsApp Business account.
WhatsApp Payments: This feature allows businesses to accept payments from customers directly through WhatsApp.
WhatsApp Business Directory: This feature allows businesses to be discovered by potential customers on WhatsApp by listing their business on the directory.
Top 5 WhatsApp Business features MSMEs | WhatsApp Business
On June 27, we will celebrate MSME (Micro, Small, and Medium Enterprises) Day. This will be particularly significant this year, as we will be honouring how businesses have grown digitally and adapted to diverse tools even while the COVID-19 pandemic continues. WhatsApp Business, for example, is a useful tool for business owners since it helps them to improve their operations and communicate with their consumers in a professional and personalized manner.
We’ll look at a few things that MSMEs should be aware of in order to use WhatsApp Business effectively and efficiently.
Creating a Business Profile: WhatsApp Business users can create customized Business Profiles that include important company information and help establish an official presence.
Use labels:WhatsApp Business users can utilize Labels to organize their client chats into different categories such as new customers, pending orders, and more.
Messaging Tools:WhatsApp Business includes a number of messaging tools, which the business promises can assist business owners to simplify their operations. Quick answers, away messages, and other features are available.
WhatsApp Business-themed sticker packs: WhatsApp Business includes the ‘Open for Business’ sticker packs, which comprise over 20 businesses-themed stickers that the firm claims will help businesses and customers engage in a fun way.
QR Codes:Businesses can use WhatsApp Business’ technology to build personalized QR codes for themselves, making it easier to share information with clients.
Over 15 million Indian customers use WhatsApp Business on a monthly basis, and many businesses utilize it to communicate with their clients on a regular basis.
How do I download and set up WhatsApp Business?
To download Business account, follow these steps:
- Go to the Google Play Store or App Store on your mobile device.
- Search for WhatsApp Business.
- Tap Install and wait for the app to download and install.
- Once installed, open the app and tap Agree and Continue to accept the terms of service.
- Enter your business phone number and tap Next.
- Verify your phone number by entering the 6-digit verification code sent to your phone via SMS.
- Set up your business profile by providing information such as your business name, address, email address, and website.
Once you have set up your account, you can start using WhatsApp Business to interact with your customers more efficiently and grow your business. You can use features such as quick replies, automatic greeting messages, and catalogs to help you manage your customer interactions. If you need more information on how to use WhatsApp Business, you can visit the official WhatsApp Business Help Center.